free 4-day list building challenge 

Kickstart your email list (whether you already have one or are starting from scratch) in a non-icky, simple & honest way that feels good for YOU, your business & your values

Here's some feedback I had about the first round of the challenge: "I wanted to let you know how much I’m enjoying the challenge. I sign-up for similar freebies all the time, but few deliver as much value as you are." 


The free challenge started June 10th, but if you sign up now you'll still get access to everything!

I am a huge fan of building an email list as a way to nurture connections & get my business seen by my customers, but I'm well aware that there are two big reasons why people can be put off building any momentum... (1) it feels too overwhelming, and (2) it seems "icky" or too salesy.

I get it! But I firmly believe there's a way to build an engaged email list in a way that feels good, that works around your business & values, and that makes you money.

So if email marketing is something you'd like to try, or you've started a list and aren't sure what to do with it, then this challenge is for you.

"I just wanted to say how much I appreciated the #creativeemailchallenge. Launching a newsletter is something I've needed to do for a long time, and the way you broke it down made it seem so doable! The first step is the hardest, and you've helped me take it. I already have some subscribers, thanks to you, and I ACTUALLY ENJOYED writing my first letter. THANK YOU RUTH!” - Dr. Georgina Green, Book Coach

"Ruth's challenge motivated me to revisit my mailing list after a long break. The process also gave me some great tools to continue nurturing it. One of my biggest takeaways was the need to keep talking about my list. Her emails and the way she shared the challenge online helped me feel braver about doing this too." - Previous Challenge Participant

what you'll learn...


This'll help with the "ick" factor (and get you moving the right way)


I've got some ideas & guides to help you get writing quickly, without fear, and in way that feels good.


You'll get your next set of subscribers - the right subscribers who'll love & buy what you do.

The real transformation I want you to walk away with after the challenge is that it’ll be easier to sell what you do. I am going to help reduce your overwhelm and help you set up something that could be come the biggest asset in your business (and one that will allow you to keep showing up without actually having to be online all the time!)

You will come away from the challenge with: new subscribers, an email written & ready, and - most importantly! - the confidence you need to fit email marketing into your unique business & philosophy.

NOTE: Each day's homework has been deliberately kept simple, so it should take no longer than 30 minutes.

The free challenge started June 10th, but if you sign up now you'll still get access to everything!

"Thank you for putting together a really simple way to knuckle down and get to grips with an email list. It spurred me on to make some simple but effective changes and I've had 26 new subscribers in the four days of the challenge! It might not sound huge for a big blog but it's pretty big for me and I've been pleasantly surprised by how little simple things (like just having a sign-up page on my website and putting it at the bottom of every blog) have made such a difference. I'm actually excited to send my new and improved letter out next week." - Huma Qureshi, writer & blogger at Our Story Time

About Ruth, the challenge creator...

I'm a UK-based writer and online business owner. I've been running my business since 2008 and I now mentor heart-led creatives who want to fit their business around their life & values.  

I blog about the online business experience, my life and business & motherhood, plus I share my behind-the-scenes journey in my fortnightly newsletter. And I also have a podcast, Creatively Human, all about the deeper side of online business.

read more about my experience & my mission